My Simple Formula for Producing Super Interesting, Impactful Content

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1. Lead with a short story, anecdote, experience or observation.

“Yesterday I was talking with …”

“I just finished reading/watching…”

“When I was on my way to…”

2. State why your audience should care.

What’s the big-picture, high-level purpose, goal or objective?

3. Explain how this relates to your audience.

How can they implement/use the lessons, advice, tools, resources, etc?

4. Outline the expected results if they take the right steps.

What will your audience achieve if/when they implement/use your lessons, advice, tools, resources, etc?

The. End.

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