The Key Ingredient to Running a Successful Business
Hint: It’s not money, time, skills, pricing, branding, marketing, advertising, experience, expertise, product development, or customer service.
If I was to ask you what, in your estimation, is the most important part of running a successful business, what would you say?
Money? Time? Skills? Pricing? Branding? Marketing? Advertising? Experience? Expertise? Product development? Customer service?
As The School of Life points out in this must-watch video, LOVE is the most important part of running a successful business. Because, when you LOVE what you do — or, when you LOVE what what you do allows you to do — more than your competitors love what they do, you will:
- Work harder
- Aim higher
- Learn more
- Invest more of your time and money
- Get up more times than you fall, and ultimately
- Better delight your customers
After all, delighted customers are willing to pay higher prices, spend greater amounts of money, shop more often, and tell more people in their social circles about you.
As the narrator so accurately says:
“We don’t need to be very original to succeed. We don’t need to have invented anything very new. We just need to make sense of our lives and make an honest living along the way, to offer the world something we LOVE a little more intensely than most people do.”
Watch the video for yourself:
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